Get involved with this year’s Social Sunday!

26 March, 2018

This summer, The Social Company and Hospitality Action, is asking restaurants, hotels and bars across the nation to help raise funds to support people who work or have worked in hospitality and find themselves in crisis.

Our aim is to unite the UK’s restaurant community in July to help transform hospitality lives.

For three years, we have run our ‘Social Sunday’ event to raise funds for Hospitality Action. The concept is simple: Jason, a patron and trustee of HA, opens all of his London restaurants for a Sunday lunch service, with all proceeds going directly to the charity.

This year, we are taking the concept nationwide, by asking chefs and restaurateurs across the country to support Social Sunday on 1 July, and celebrate the generosity of the UK hospitality industry and its customers.

We’re inviting operators to help in any way they can; here are a few suggestions to fire imaginations – even if you can’t open up on Social Sunday, there are plenty of ways to get involved:

  • Invite a celebrated chef in your region to be a guest chef at your restaurant and charge a premium for a tasting menu.
  • Host a cookery class for local customers pre-service and donate proceeds.
  • Hold an auction/raffle during the week of Social Sunday, eg dinner for four, a cocktail master class, or cooking a meal in a customer’s home, donating proceeds.
  • Invite a local celebrity (eg from world of entertainment or sport) and create an “audience with” lunch.
  • Invite your suppliers to gift you produce for the day and donate your saving.
  • Arrange a restaurant swap: teams from two restaurants switch venue, offering local clientele a chance to sample food from another region.
  • Apply a discretionary charge to bills for the week of Social Sunday.
  • Donate a percentage of takings, or profits for the day after covering costs.

Would you like to be part of Social Sunday?

Contact us at: astrid@hospitalityaction.org.uk or on 020 3004 5503 and join the biggest lunch service ever.


@PollenStSocial #jasonatherton amazing meal tonight, excellent service. Will be returning very soon (@chef251171) Mar 1, 2016

#ridiculous evening @Socialeathouse amazing service and divine food. #venison #eel #love #soho #teamWest #family  ‏(@lucywesttennis) Feb 27, 2016

Had a lovely time at @_LittleSocial, amazing food & service- @johart0002 treated me well! (@canteenkatie) Mar 2, 2016

Looking forward to lunch today at @SocialWineTapas – still one of my favourite restaurants in #London (‏@AronSLondon) Mar 3, 2016

Just had the most amazing meal experience @CitySocial_T42 #chefs table – fantastic service and stunning food. Thank you. (@HelenNCaldbeck) Feb 28, 2016


That Apple Tarte Tatine for two last night @ClocktowerNYC may be the best dessert I’ve ever had (@RobertWD) Feb 18, 2016

#NYC @ClocktowerNYC One of my all time favourite meals shared with #Rapport family @DailyPicsNYC (@conkleton) Feb 4, 2016

Enjoyed dinner tonight @ClocktowerNYC at The New York EDITION Hotel. Great menu and meal, service, billiards room and bar. ‏(@dawson_leslie) Jan 14, 2016