Jason Atherton is honoured to be a part of Hospitality Action’s new campaign, #ItCouldHappenToYou. Unveiled at The Cateys on Tuesday 7th July, the hard-hitting adverts feature images of five of the UK’s most renowned chefs having fallen on hard times and aims to raise awareness of the charity and issues that affect hospitality workers both past and present.
The campaign depicts Hospitality Action Patron and Trustee Jason Atherton struggling with an addiction, Angela Hartnett illustrated as a victim of domestic violence, Tom Kerridge as facing a critical illness, Heston Blumenthal Principal Patron of Hospitality Action, portrayed as suffering a serious injury and Ashley Palmer-Watts shown as a sufferer of depression.
Last year Hospitality Action’s Employee Assistance Programme enabled 86,000 employees from 78 different companies to access 24/7 support and assistance, spending almost £600,000 supporting 1,790 people in need. The campaign aims to raise greater awareness of Hospitality Action and highlight how they can help industry employees to find the right solutions to the problems they’re facing.
Jason Atherton: “The hospitality industry is a difficult industry to make it in. Hospitality Action is there to help when things aren’t running so smoothly and will never turn anyone away. It truly is an inspiring charity that offers vital assistance to anyone in the industry that find themselves in crisis.”
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